Development services refer to the full scope of conceptualizing, designing, prototyping, developing and delivering new digital experiences for an organization’s end users. These services typically focus on first understanding existing user needs, then leveraging technology in new ways to meet those needs. The primary business benefits of digital product development services are speed of innovation. In many enterprises, digital engineering can be too time-intensive to compete in an environment that requires speed and agility in sustained innovation to engage customers. With effective digital development services, an organization can quickly develop prototypes for user testing.